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"Top Trends for Online Reputation Management"
The past year ushered in some big changes for Online Reputation Management (ORM) -- and the practice has become indispensable for any location-based enterprise.
This year, expect to see these four trends move to the forefront:
- Google will extend its dominance in online review volume and consumer exposure, eclipsing all other specialty sites.
- SEO will be reinvented as user-generated reviews weigh more heavily in search rankings.
- The voice of the customer will no longer be siloed across disconnected categories.
- Consumer feedback from reviews and social media will drive operational improvements.
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